SOCIAL
MARKETING
The
Social Marketing service of Eco Programs is the
use of commercial marketing concepts and tools to influence the
voluntary adoption by households in Tanzania. This unique service
is offered to interested companies wishing to promote and market
they products and services in Tanzania.
The
use of 4P’s of marketing namely Product, Price, Place and
Promotion is strongly applied like in commercial marketing to market
products and services which support environmental management and
conservation and social development in the community.
Our
Social Marketing services featured various sectors in Tanzania to
include:-
-
Hygiene
-
Sanitation
- Health
-
Environment and
- Water
[in particular Household Water Treatment and Storage]
Eco
Programs marketing approach treats users as consumers
who have the right to choose what product to buy to satisfy their
demand, and it involves the following key aspects:-
-
Understanding motivation & barriers
-
Providing the rights products
- Setting
appropriate prices & payment options
- Identifying
appropriate places, and
- Advertising
and promotion
Please
contact us to find out more about
Social Marketing Service in Tanzania.
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