SOCIAL MARKETING
The Social Marketing service of Eco Programs is the use of commercial marketing concepts and tools to influence the voluntary adoption by households in Tanzania. This unique service is offered to interested companies wishing to promote and market they products and services in Tanzania.

The use of 4P’s of marketing namely Product, Price, Place and Promotion is strongly applied like in commercial marketing to market products and services which support environmental management and conservation and social development in the community.

Our Social Marketing services featured various sectors in Tanzania to include:-

  • Hygiene
  • Sanitation
  • Health
  • Environment and
  • Water [in particular Household Water Treatment and Storage]

Eco Programs marketing approach treats users as consumers who have the right to choose what product to buy to satisfy their demand, and it involves the following key aspects:-

  • Understanding motivation & barriers
  • Providing the rights products
  • Setting appropriate prices & payment options
  • Identifying appropriate places, and
  • Advertising and promotion

Please contact us to find out more about Social Marketing Service in Tanzania.

 






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